Bold, playful and daring, House of Holland is the London label on every it-girl’s lips.
The man responsible is Henry Holland, a London-born, twenty-something journalism graduate who leapt onto the UK fashion scene unexpectedly in 2006, and has been turning heads ever since.
From his inaugural line of ‘Fashion Groupies’ slogan tees - to his more recent underwear collection featuring crotch-covering, brazen labels like ‘bald’ and ‘full bush’ – Holland has quickly risen to fame as an audacious designer with a tongue-in-cheek sense of humour.
In particular, Holland is said to design with a ‘London girl’ aesthetic in mind, drawing on a variety of attitudes, cultures and habits that transpire throughout the iconic British capital city.
In just a matter of years, House of Holland has grown to become one of the world’s most revered, cult young fashion labels.
Already boasting an impressive roster of premium local and international stockists, House of Holland continues to build momentum down under, where it can be found in some of our nation’s most cutting-edge boutiques and style hubs (think: No Stone on Greville Street, Melbourne and Capital L in Darlinghurst).
In other news, this September will also see the launch of the first range of House of Holland Eyewear for men and women.
The 22-piece collection, features an array of unique, geometric shapes and chunky, geek-chic frames.
With names like ‘Muffin Top’ and ‘Monobrow’, the eyewear range stays faithful to Holland’s irreverent humour and signature style.
For more information, check out houseofholland.co.uk