Seafolly Makes a Splash In Paris

Infamous Sydney swimwear brand, Seafolly, left Australian shores this month and made waves in Europe’s fashion capital, Paris, during the annual Mode City showcase.

Mode City is Europe’s pre-eminent trade fair, exhibiting swimwear and lingerie collections from around the world.

Seafolly - a recent addition to the Mode City designer line-up - took the runways by storm; parading their vivid print swimsuits to more than 15,000 buyers, as well as a daily audience that included over 700 members of Paris’ fashion elite.

Recent photographs from the event reveal a sneak preview of some of the alluring looks we can expect to see included in Seafolly’s anticipated SS ’12-13 range.

Some of the key trends featured in the collection include neon prints, feminine frills, tropical prints and playful fringe details.

Seafolly already has over 800 international stockists and is currently preparing to launch their online store later this year (hoorah!)

A label loved by beach babes the world over; Seafolly is fast-becoming an icon and pioneer in both Australian fashion and design.